The One Thing Missing From Your Twitter Profile Strategy: Pinned Tweets

Don't let this valuable Twitter tool go to waste.

Pinning tweets is one of the most useful – and overlooked – aspects of Twitter profiles. You may have a beautiful cover photo, eye-catching profile picture, and a brilliant, well-branded bio… but if you aren’t thinking about your pinned tweets, you’re missing out on opportunities for branding, increased lead generation and more.

You can pin any tweet that you’ve sent, and it will jump up to the top of your profile. It will stay at the top of your profile, even when you send new tweets, until you unpin it or pin a different tweet.

How

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