The NRF Reminds Us That Retail Jobs Aren't Just for Part-Timers and Discount Holiday Gifts

The National Retail Federation has a campaign, "This is Retail," that encourages long-term careers in that industry.

The National Retail Federation, the largest retail trade association in the world, has launched a campaign, “This Is Retail,” that’s focused on careers in that industry, which is most often thought of as a professional pit stop.

“Did you know that retail supports 42 million American jobs? Think those are all behind a cash register? Think again,” the campaign homepage reads.

Indeed, when we think of retail jobs, we tend to think of students working in the mall for a little extra money for books and beer.

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