The NFL Takes Its Bose Partnership Very Seriously

Sherman wearing his favorite headphones (which are not Bose) in public

Corporate partnerships can be difficult: this is hardly news to the PR industry. But the NFL has made clear in the past that it will promote Bose headphones and Microsoft tablets — and no other brand will do.

This week, Seahawks cornerback/headline machine Richard Sherman learned that the hard way: as USA Today reports, “someone in the crowd” at Super Bowl Media Day handed him an iPad and asked him to sing along to a song (and odd request, really).