The New Yorker launches iPhone app

Publsher Condé Nast today released an iPhone app for their weekly print magazine The New Yorker. The app will include all the content from the printed edition as well as additional content exclusive for the app like video, audio, slideshows, infographics, social media integration and more. Users can read the first issue — released on the app for free — by downloading it from iTunes. Following this first complementary launch issue users can continue reading the magazine on their iPhone by paying a $59.99 yearly subscription or by buying individual issues for $5.99 each. As is the case with The New Yorker’s previously released app for iPad, subscribers to the print magazine will have access to the iPhone app at no additional cost. The New Yorker announced the app and explained its different features with a short video written and directed by Girls’ creator Lena Dunham and staring Mad Men actor Jon Hamm. According to a report Distimo released in March, the top 100 iPad apps in the Newsstand category are now earning more than $70,000 a day combined. The company found that seven percent of the top 200 grossing iPad applications in February 2012 were Newsstand apps — aka magazines and newspapers. Of those well known, national publications like The Daily, The New York Times, The New Yorker, National Geographic and Cosmopolitan Magazine were the highest grossing overall. Last month, Distimo also reported that while games have been largely driving the shift to in-app purchases on the Apple App Store, the in-app adoption rate is even higher among free applications in the Newsstand category at 74 percent, while 91 percent of the top 300 most popular free Newsstand applications feature in-app purchases.

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The New Yorker launches iPhone app

Emanuel Maiberg

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Emanuel Maiberg