Was 'The New Yorker' Facebook Campaign a Winner?

Last week we wrote about The New Yorker’s campaign offering fans who clicked the Facebook “like” button a chance to read a story by Jonathan Franzen that had been posted on the social networking site. Now, Business Insider is declaring the campaign a success by an even bigger margin than the 16,000 “likes” reported on Bloggasm. The magazine gained 17,209 “likes” by the time the story came down on Monday. And it got media hits in The