Loved or hated, but not ignored: The New York Yankees boasted the largest audience size across Facebook, Twitter and Instagram in social marketing firm Unmetric’s analysis of Major League Baseball teams during the season’s opening week, April 2 through 9.
Unmetric examined its cross-channel reports for the period of April 2 through 9, and it found that:
- The Bronx Bombers tallied 8,557,728 Facebook likes as of April 9, along with 2,170,595 Twitter followers and 1,511,828 Instagram followers.
- The Houston Astros posted the most growth on Facebook (0.52
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