The New York Times Will Expose Your Fake Apologies with #ApologyWatch

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A New York Times reporter and a corporate reputation specialist walked into a bar this week and came to the same conclusion: they’ve had enough of your clients’ fake apologies.

Both business writer Andrew Ross Sorkin and LRN CEO Dov Seidman argue that execs and public figures who once opposed apologizing in public have started doing it all the damn time, and they want to make it stop.

Whether we’re talking indicted bankers, embattled politicians or cheating athletes, lots of people are stepping up to the mic to tell the public that they’re sorry for whatever they did and that it will never happen again.

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