The New York Times' Traffic Drops 24 Percent in April

The New York Times’ share of newspaper sites’ traffic hit a 12 month low in April, dropping from a 13 percent share to 10 percent. Overall, page views fell 24 percent, while other newspaper sites collectively only declined by seven percent.

While this seems like pretty bad news, don’t jump off the Brooklyn Bridge just yet, because there are reasons behind the lull.

As Ad Age notes, there was a lot of news happening in March, and aside from that, April was the first month where post-paywall numbers could be scrutinized.

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