The New York Times Offers Subscription Discounts to Companies
In an effort to keep readers rolling in, The New York Times is expanding its subscription offers to companies that employ 50 or more people. The current three tier subscription system will be discounted to companies depending on their size, reports paidContent. The offer is designed to lure people in and then (hopefully) keep them.
“We think as more people get access to our digital offerings, whether it’s after a free period of sponsorship or through their company, they’ll eventually want to get access for themselves,” explained Ray Pearce, the paper’s Vice President of Circulation and Reader Applications.
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