The New York Times Makes Front Page News for the Wrong Reasons

Publishers have held countless recent brainstorm sessions in which they clutch a dry erase board and a glass of Scotch while trying to figure out how they can get subscribers back. Ideas on the accessibility front include more responsive design, exclusive member content, better UX, and a friendly suggestion that Mr. Gorbachev tear down that PAYWALL!

To its credit, The New York Times has been leading the industry with recent apps and different ideas to get readers’ attention. However, screwing up what should be “old hat” is not going to help.

Today’s story on the South Dakota Senate race begins in the middle of a thought. Maybe the “Grey Lady” is just getting too old to catch this sort of thing…

It’s all in the tweet from reporter David Gelles: