This is the first line from Hugo Lindgren, in his post on the new blog that accompanies the revamped New York Times Magazine.
The blog is called The 6th Floor, and this is the “about” section:
The 6th Floor is the blog of The New York Times Magazine, where staff members — editors, designers, writers, photo editors and researchers — share ideas, arguments, curiosities and links.
Lindgren says that the blog is a place for readers to see what the staff is talking about, or simply put, just “stuff that interests us.” Seems a bit self-important, but hell, you never know. Mark Bittman circulating a link to a bunny licking an ice cream cone might be newsworthy.