The New York Times Approaching 1.5M iPad App Downloads

Ray Pearce, vice president of circulation and reader applications for The New York Times, told Beet.TV downloads of the newspaper’s iPad app were approaching 1.5 million, adding that the Times is “very happy with the usage information.”

A Times spokesperson told Beet.TV, “Our iPad readership is highest at the beginning and end of the day, much like print readership, which supports nicely our readership on other platforms such as mobile and the Web site.”