The New York Public Library has named Kenneth Weine as its vice president of communications and marketing.
Prior to joining the NYPL, Weine was vice president for Consumer Reports where he had been working since 2006. Before Consumer Reports, he was a communications director at Newsweek; prior to that job, he was a staff attorney and communications director at the Brennan Center for Justice at NYU Law School.
In his new role, as per the press release, he’ll be in charge of the development and execution of the library’s communications strategy. Weine will also be a member of the library’s senior management team and will essentially manage the library’s media relations and marketing, publications and graphics, and multimedia teams.
According to the release, NYPL President Tony Marx, stated, “This is an exciting time for the Library, which is evolving to meet the ever-changing needs of patrons in an increasingly digital world. Ken will play a key role as we move forward with our plans for the future, and we trust his leadership, experience and enthusiasm will be invaluable.”
Get Adweek's Digital & Technology Daily Newsletter in your Inbox