The New Realities of Facebook Mobile App Advertising

A new chapter is being written in the evolving mobile app marketing challenge. With the unveiling of its mobile ad network, called Audience Network, Facebook has made clear that it views mobile app developers as key to its long-term growth.

Not to be outdone, both Twitter and Google have recently upped the ante with their own focus on mobile app install ads.

In April, Twitter launched its offering for mobile advertisers on MoPub Marketplace, which enables marketers and developers to drive app installs and app engagements.

Google,

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