More promo gold from our favorite Old Spice Man Isaiah Mustafa, who’s dressed to the nines in nothing but a towel to let us know that more Old Spice ads are coming. Thank you Old Spice.
In addition to this video above, the AP reports that a “superfan” will have the chance to debut a commercial on their social network page sometime before the Super Bowl takes place on February 6. The first of three commercials will begin airing the day after the Super Bowl. An interesting ad launch date for a men’s brand.
“We felt like we could build some excitement behind this latest launch, letting people know we’re bringing Isaiah back, and continue to reward our fans across social media,” James Moorhead, brand manager for Old Spice told the AP.
P&G said sales spiked after the first campaign.