The New iPad Fails the Drop Test

There’s an old tradition with Apple products. As soon as a new one comes out, someone has to kill it, whether by smashing it, blending it, or even shooting at it. SquareTrade got into the iPad abuse fun today, only they had a practical purpose. They put the new iPad 3 through a drop test.

The new iPad was rumored to have Gorilla Glass on the screen, but it wasn’t mentioned at the launch event. But as you can see in the video, the new iPad uses the same screen protection as the iPad 2.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in