The New Blogger Relations: Sway Them or Buy Them?

[Bloggers meet with Pansonic execs at this year’s Consumer Electronics Show, photo courtesy Greg Verdino]

As the media landscape continues to change at an exponentially fast rate, so do the tactics and tools communications professionals use to excel at their craft.

Some of these new tactics were profiled in a recent Adweek feature story, “Brands Tap Web Elite for Advertorial 2.0,” by digital editor Brian Morrissey.

Centered around several campaigns that took place at this month’s Consumer Electronics show in Las Vegas, Morrissey highlighted a Panasonic social media campaign as “one of several undertaken by brands carving out a new take on the old notion of advertorial.

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