The Name's Artois, Stella Artois: Robert McGinnis Illustrates Bond-Inspired Beer Ads

It was the Jean de Florette theme played on a warbling harmonica that sold us on Stella Artois, and the Belgian brewery continues to quench our thirst for memorable marketing. To spread the word about Stella Artois 4%, a new triple-filtered (read: lower alcohol) brew, London ad firm Mother looked to the French Riviera of the 1960s as it was immortalized au cinéma. Translation? Bond. James Bond. A website features a trio of film parodies, complete with faux movie posters, but the real stars of the campaign are the illustrations of Robert