The Mother of All Branding-Based Promos: KFC’s New Logo


You’ve just unveiled only one of the very few logo changes you’ve had since your company’s inception. You want to tell everyone about it, because, hey, you’re feeling good about yourself, anthropomorphic corporation. So what do you do? Well, yes, sending out press releases is one thing, because that’ll tell your consumers the news. But what about that elusive customer base outside the usual terrain? That’s right: you blow the logo up to gigantic proportions in the Nevada desert so it can be seen from space by fried-chicken-hungry aliens.

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice. For now, we’ll be very content satisfying the entire human population with our Finger Lickin’ Good Chicken. Besides, who knows if extraterrestrials even have fingers? If we hear back from a life form in space today – whether NASA astronauts or a signal from some life form on Mars – we’ll send up some Original Recipe Chicken,” said Dedrick.

We’re hoping, after he said this, Dedrick was blasted by a space beam.