"The Man With the Gray Wavy Hair": George Sard Has His Moment in the Sun
A profile of Sard Verbinnen offers one of the few glimpses of the work the firm does.
It’s hard to prove that something hasn’t happened because of your efforts. But a lot of high-powered Wall Street types are quick to thank George Sard and his PR firm Sard Verbinnen for all the stories that don’t get written about them.
Both Sard and Verbinnen (Paul is his first name) declined to comment, but Bloomberg Businessweek wrote a profile that names the following clients: SAC Capital Advisors, Dell and Air Products and Chemicals (both involved in multi-billion-dollar deals), and Goldman Sachs’ Fabrice Tourre.
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