The Kindle Fire: Amazon's Answer to the iPad

Looks like the tablet family just got a whole lot bigger. Today, Amazon announced three new e-reading products with impressively low price points that are sure to tantalize even the most fanatical luddites amongst us. Along with an upgrade to their original Kindle, Amazon released two touchscreen e-readers called the “Kindle Touch,” one with free 3G wireless capabilities and one without. What’s so cool about the Kindle Touch is that even though it incorporates the multitouch technology we’ve grown accustomed to in our mobile devices, it still eschews LED backlit screens in favor of E Ink, a format that makes the reading experience much more akin to reading printed copies.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in