The importance of sketching and why you should be doing it

Are you sketching? There are so many ways and reasons for journalists and web technologists to sketch that you may be making your work harder by not doing so.

Sketching allows you to share your vision of a project with others early in the design process before you begin working with time-consuming tools like Photoshop, Illustrator, or Flash. For example, in my role as a multimedia producer for California Watch, I sketched my vision for multimedia components during or before talking with the reporter or editors.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in