The Importance of Being Logo-fied

After this writer’s branding bonanza yesterday, our good pal Susan Kirkland wrote in to share this piece with us: “Is your small business logo important?” by Naseem Javed. She’s of the camp we are in, that logos are an important part of a business, so she was understandably peeved at this essay about focus on the name is far more important than the image that accompanies it. There’s definitely some point to Javed’s piece, because it’s most likely true that a company’s name is communicated far more than the logo, but at the same time, to discredit the entire importance of the logo is a bit silly, we think.