Sports Illustrated is on the lookout for writing that manages to both cover the world of sports and to center that coverage around a narrative. In the words of executive editor B.J. Schecter, “If there’s a good story out there, we’re gonna try to find it and tell it better than anybody else.”
First time freelancers to this publication will do well to take Schecter’s words to heart. Stand out with a short, well-crafted pitch on a subject that is fresh and has a strong human-interest angle. If you’ve never written for the magazine, you’ll have better luck pitching a story to run online rather than in print. For an idea of the type of story the magazine is looking for, use this recently published freelance piece as a guide:
Young, Gifted & Homeless was pitched by a freelancer and appeared in the October 15, 2014, issue. Schecter says the human-interest story clicked not only because of its unexpected subject matter, but also because it represented an important social issue impacting the nation at large.
For more, including editors’ contact info, read: How To Pitch: Sports Illustrated
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