The Hidden Cost of Facebook Applications

Every day I talk with clients and prospective clients about developing Facebook applications and the best way to go about it. The reality of the matter is that unless you have some insanely catchy idea that naturally goes viral, chances are you are going to need some help. That help comes in the form of marketing. All the larger applications have been launching new apps which they the cross promote. For all the remaining applications (who now make up the majority), it is frequently close to impossible to gain significant traction.