The Helen Mirren L'Oreal Ad Is a PR Win on Many Levels

All hail the queen!

The wonderful Dame Helen Mirren is a L’Oréal beauty ambassador for the U.K. (Feel free to make her one for the U.S. as well, L’Oréal.) But when one of her ads was released for the brand, a complaint was filed claiming that she had been airbrushed.

The U.K. has strict rules about misrepresentation in beauty marketing, so they took a closer look to make sure the brand wasn’t overstating what it can do. Literally. They pulled out some photos to compare the ad to images of Mirren on the red carpet.

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