The Growing 'A Unique Font for Every Project' Movement

Peter Wayner has picked up on the trend of the world seemingly now needing a constant stream of new type in his piece “Down with Helvetica: Design Your Own Font.” It’s about the desire to move away from the fonts everyone has access to and hiring out to create a unique design for each project. In the piece, they get into conversations with a number of different designers like Charles Andermack and about companies like FontStruct, as well as talking to these client people who are now thinking along these lines and are providing the bread and butter for the aforementioned designers and companies.