The Grammy Awards: Lessons in Social Media Management
The 2012 Grammy Awards were the most-watched in history–but last night’s 2013 event may have been even bigger in terms of influence thanks to a communications team much more engaged in the art of, well, engagement. Seems like they finally got the message: social media buzz is now crucial to running a successful event.
So here are some lessons we learned from the Grammy’s social experiment:
1. Build the buzz: Many of the night’s biggest nominees didn’t tweet about the show beforehand because they didn’t need to: Mashable‘s infographic tells us that they just happened to be the biggest social media influencers as well, so their fans were already well aware of the event.
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