The Future of Digital Media: More Video, Smaller Screens (Report)

Internet users consume more video than ever on an average of two or more devices.

Digital content marketing has grown increasingly complicated, a result of more dynamic audiences and a general shift toward video as a primary focus. A report from content marketing and distribution agency Valnet examines what’s coming for content marketing and content in general in 2017.

It’s not enough to just create content for the web anymore. With the proliferation of devices, content needs to be both mobile-focused and platform-agnostic to meet the needs of a diverse audience. 88 percent of consumers surveyed by Valnet report reading and viewing content on multiple devices and use on average 2.42

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