The Future of Content: Takeaways from the Council of PR Firms ‘Content Frenzy’ Event
- Content is the future of public relations—but do we really want to enter such a “shitty business?”
- Content is the best way to reach the audiences our clients value most—but we can’t follow the media industry “over the cliff”
- Our core competencies are in storytelling and earned media, and we should “think like editors”—but we have to demonstrate real-world value to our clients or we’re toast.
Confused yet?
The Council of PR Firms‘ 2013 “Content Frenzy” Critical Issues Forum was nothing if not contentious.
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