With content consumption exploding, the future of all content and media is going to depend a great deal on their ability to cooperate. From adapting your content to be received through a variety of devices and connection (aka working with telecommunication) to structuring your work to fit within new business models created by revenue departments, media (i.e. content creators) are going to have to learn to work with these areas. Media futurist Gerd Leonhard published a quick slide presentation to explain the working principles of this model. This integration will not happen in years to come, either. As Leonhard says, this type of model will be emerging in the next two years. Watch the presentation to see what’s in store for the future of communication. The main principle: incorporation and collaboration. This will be the keys to success in our digital future.