The Force Is Strong With These Brands: A Look at Top #StarWars Social Posts

Many brands capitalized on the buzz surrounding the film.

More than 53 million people were talking about Star Wars: The Force Awakens on Facebook (and countless more on other social channels).

Many brands also capitalized on the buzz surrounding the film. Unmetric has been tracking the most popular branded Star Wars posts, based on the company’s proprietary Engagement Score.

Lux Narayan, Unmetric’s CEO, talked about how brands can really see success with the right kind of topical marketing around a super popular film like Star Wars:

Movie franchises like Star Wars whose popularity transcend cultures and continents can command attention and engagement with all types of content. However, like with any brand marketing, success is never automatic. Much of the content we saw that garnered high audience engagement came from brands with no official Star Wars partnership. Marketers should be cognizant of competitors and brands outside of their own vertical in order to discover content that resonates best with fans and followers.

Here’s a look at some of the most popular brand posts from around the world about Star Wars, noted by a high Engagement Score (1,000 is the best possible).

Autodesk Simulation

Autodesk Simulation

 

Fiat
Fiat Italy

Kohl’sKohl's

Pep BoysPep Boys

VolkswagonVolkswagen France

 

CrocsCrocs

SAPSAPReaders: Which branded Star Wars post was your favorite?