More than 53 million people were talking about Star Wars: The Force Awakens on Facebook (and countless more on other social channels).
Lux Narayan, Unmetric’s CEO, talked about how brands can really see success with the right kind of topical marketing around a super popular film like Star Wars:
Movie franchises like Star Wars whose popularity transcend cultures and continents can command attention and engagement with all types of content. However, like with any brand marketing, success is never automatic. Much of the content we saw that garnered high audience engagement came from brands with no official Star Wars partnership. Marketers should be cognizant of competitors and brands outside of their own vertical in order to discover content that resonates best with fans and followers.
Here’s a look at some of the most popular brand posts from around the world about Star Wars, noted by a high Engagement Score (1,000 is the best possible).