The Flawless, Disciplined, On -Message Barack Obama Campaign

It’s too easy to say Barack Obama’s sweeping victory was about any one thing, or there was any one turning point. It is however, going to go down as a textbook case in putting forth an unwavering message.

The New York Times had the lengthy campaign history article “Near-Flawless Run is Credited in Victory”) ready to go last night. It highlights some of the reasons the campaign was able to outlast early frontrunner Hillary Clinton, and then turn many of her voters and volunteers his way to win convincingly.

It starts with Obama communications director Dan Pfeiffer’s shock over John McCain’s incredible “fundamentals of the economy are strong” quote and how the campaign reacted to it quickly.

With