What’s the best way to flaunt your stepped up security measures in the face of counterfeiters? Lay it out for all the world to see and electronically touch. That’s what the US Treasury has planned, as it’s just announced that, for the first time, they will be digitally unveiling a newly redesigned bill, the five dollar note to be specific, on the web come mid-September. We’re not entirely sure how this differs from, say, the Google image search we just did to find the adjacent image accompanying this post, seeing approximately eight million different jpgs of a five dollar bill, but hey, who are we to call foul? Certainly not loyal citizens who should be placed on any sort of watch list.
In relying on digital communications channels for the “Wi-5” [the code name for the bill] unveiling event, the government will serve two purposes: first, echo its approach to staying ahead of counterfeiters by using the latest advances in technology to enhance the bill’s security; and second, allow for the unveiling of the new $5 bill design to be widely accessible.
The web site will be home to the “Wi-5” event on September 20, when government officials from the U.S. Treasury, Federal Reserve Board, Bureau of Engraving and Printing and U.S. Secret Service reveal the new $5 bill design for the first time and discuss continuing efforts to stay ahead of counterfeiting. An online Q&A for reporters and podcasts will round out the new bill’s digital debut. During the days following the $5 bill’s unveiling, streaming video of man-on-the-street interviews will be posted on the site, which will showcase consumers identifying the new $5 bill’s updated security features.
Man on the street interviews? What about? “Excuse me, does this look like a five dollar bill to you?” “Um…yeah?”