The Finke Prophecy cometh
Last month, Nikki Finke made waves by reporting that at least two major studios were about to cut back on advertising in the NYT, LAT, and other papers. Well, it’s too early to tell for sure, but it’s looking like Nikki nailed it, and that the Nikki naysayers were just engaging in reflexive skepticism. Today’s WSJ reports on the sagging newspaper advertising market:
Movie studios, long a mainstay advertiser, have been cutting back, as well. Through July, motion-picture advertising in the top 60 newspaper markets was down 9.3%,
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