The Feedback Kickback

But what do people, companies and the media value when they create new blogs, micro-sites, online communities, etc?

Feedback.

Feedback can mean many things, whether it’s comments, link love, web traffic, etc. This is valuable, to show that your initiatives have traction or engagement among certain targeted audiences. But what happens when your feedback gets captured only on a “third party” aggregator site?

This happening more and more as discussions occur in places like Friendfeed and not in the places where content orginiates.