The FBI's New Social Media Strategy

Last Friday, the Federal Bureau of Investigation announced a series of “new web initiatives” including a mobile phone app, widgets, a pilot program in Second life, and pages on Youtube, Twitter, and Facebook.

The FBI says these tools will “make it easier for you to help us track down wanted fugitives and missing kids, to submit tips on terrorism and crime, and to get our latest news and information.”

Many of these so-called “new” initiatives have been around for a while, but this announcement does reveals the FBI’s overall strategy for using the Web to recruit new talent and to make it easier for people to inform on their fellow citizens.


John Miller, head of the FBI public affairs office says the agency was interested in using social media because “to reach out to the public, we need to be where people are—and we know tens of millions of people spend their time...

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