The Economist is 1.5 Million Strong
For the first time, The Economist has passed the 1.5 million circulation mark. The cause? An increase in digital subscribers.
The magazine achieved print circulation of 1,487,010 in the latest ABC period (ABC UK/US July-December 2011), combined with a digital-only paid circulation of more than 100,000 in December 2011.
Andrew Rashbass, CEO of The Economist Group, said:
“It took us 160 years to reach one million circulation, but only seven years to reach one and a half million.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in