The Dockers 'Dad Pants' Campaign Works on a Few Different Levels
It's a great combination of elements working together towards one goal -- stop those dad pants.
Father’s Day might be over, but the awfulness of dad pants lives on. To help remedy that, Dockers has its #StopDadPants campaign. And even better, the brand has chosen a big-name football couple — San Francisco 49ers coach Jim Harbaugh and his wife Sarah — to serve as the face of this effort.
This campaign is a great example of a marketing and PR effort that brings it all together — spokespeople, sports, hashtags, advertising, etc — to speak volumes about the brand and reach its audience.
First, it’s hilarious.
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