The Death of the "Designer Decade"

And another interesting bit of interesting from an interesting source. This time it’s a piece from the International Herald Tribune, Suzy Menkes’ story “Who’s Next In Fashion? No One.” It’s in answer to all of the big fashion weeks we’ve had in the past month and coming to the conclusion that the days of the big design name-names are over. From the internet to the big city boutiques, people are realizing that to own the same mass produced label shirt isn’t unique enough for their tastes, so they’re heading to those places.

The current state of the industry and a cultural state of mind makes it virtually impossible for any new designer to brand-build in the way that the 1980s seedlings flowered into mighty trees.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in