The Daily Is 75% Short On Readers
iPad newspaper The Daily is averaging 120,000 readers a week, or less than a quarter of what the company needs to be profitable, reports Bloomberg.
And since that 120,000 figure includes not just paying subscribers but also users trying out the two-week free trial, the number of people paying to read The Daily could be even fewer, Bloomberg says.
Daily owner Rupert Murdoch said earlier this year that half a million subscribers would be the “paper’s” break-even point.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in