The Daily Beast is expanding its content with the launch of a style vertical. Interestingly, the vertical will cater to men’s fashion only.
The style vertical was developed by Daily Beast creative director Wendell Brown and vp of brand partnerships Andrew Bowen. The site features large photos heading each article.
There are also several new editorial series exclusive to the vertical, including Unlikely Style Icons (outside the box profiles) and How They Make It (a video series giving readers the back story on how fashion is created).
“Typical of The Beast, we’re not doing style content the way you would expect,” said Brown, in an announcement. “We’re going behind the scenes to give our readers a combination of inspiration, access and insight they can’t get anywhere else.”