The company behind one of the biggest ad blockers is getting into the micropayments business.
Eyeo—the creator of AdBlock Plus—has acquired Flattr, a Swedish startup focused on micropayments, aiming to create a new way for users to pay for online content rather than being interrupted by free ad-supported material. In a statement today announcing the news, Eyeo said Flattr’s technology will allow it to pay creators for their work and also to downplay clickbait and create a “quality shield” around content that’s more engaging.
“At Eyeo we’ve always looked for ways to make the web more fair and less annoying,” Eyeo founder Till Faida said in a statement.
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