The Coffee Wars: Who Won?

(image cred)

Everyone’s weighing in on Starbucks’ little (big?) stunt of shutting down all of their stores for three hours Tuesday night. No caramel macchiatos? Help!

So, let’s take a look at the results, which ranged from the slightly negative:

Seattle Post-Intelligencer: Starbucks made a promise. Do you believe it?

Washington Post: Espresso Yourself: Starbucks Takes a Break

to mostly neutral:

WSJ: Starbucks Closes Stores To Retrain Baristas

NY Times: Starbucks Takes a 3-Hour Coffee Break

And of course, not to be left out in the news cycle, both Dunkin’ Donuts and McDonalds attempted

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in