The Coffee Wars: Who Won?
(image cred)
Everyone’s weighing in on Starbucks’ little (big?) stunt of shutting down all of their stores for three hours Tuesday night. No caramel macchiatos? Help!
So, let’s take a look at the results, which ranged from the slightly negative:
Seattle Post-Intelligencer: Starbucks made a promise. Do you believe it?
Washington Post: Espresso Yourself: Starbucks Takes a Break
to mostly neutral:
WSJ: Starbucks Closes Stores To Retrain Baristas
NY Times: Starbucks Takes a 3-Hour Coffee Break
And of course, not to be left out in the news cycle, both Dunkin’ Donuts and McDonalds attempted
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