What PR Pros Can Learn From the Success of Pokemon Go

This is a guest post by Joan Daly, junior account executive at Gotham PR.

This is a guest post by Joan Daly, junior account executive at Gotham PR.

If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, death of an iconic musician or a presidential election.

It’s unlikely that anyone would’ve predicted that Pokemon Go would bring people of all ages together, and so quickly – unless you are late ’90s New York Times critic Anita Gates.

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