The Blingy Backlash Against Blood Diamond

So what does Russell Simmons have to do with the expected diamond-industry backlash against Blood Diamond? Nothing — yet.

According to LA Weekly‘s Nikki Finke, Simmons’ upcoming fact-finding mission to Botswana, which FishbowlNY first reported, was the result of Simmons’ viewing of the Leonardo DiCaprio-starring film at the urging of Bonnie Abaunza, the Los Angeles-based director of Amnesty International’s celebrity outreach program. But Simmons’ trip isn’t being sponsored by Amnesty International; rather, by the Diamond Information Center — “which just happens to be the De Beers cartel’s U.S.

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