The Biggest PR Stories of the Week

...From the week that was.

1. Is the Kylo Ren/Luke Skywalker Pre-Spoiler Alert Genius PR or Annoying Marketing?

2. Chipotle Has Small E. Coli Outbreak But Salvages Amazing PR Mojo

3. Fox Sports, Google Fiber Apologize for Blackout During Game One of World Series

4. ESPN Is No Longer the ‘Worldwide Leader in Sports’ Following Grantland Closure

5. Snapchat Wakes Up Social Media Users on Content Ownership