The Best Twitter Strategies for Colleges and Universities
While colleges and universities have traditionally been on the forefront of innovation, many of them seem to be struggling with optimizing their social media presence. In response to this deficit, Fathom Online Marketing put together a white paper to teach schools the tricks of the trade when it comes to social media.
Entitled “5 Powerful Ways to Use Twitter in Higher Education” [PDF], this paper attempts to show school administrators how they can change their Twitter strategy and learn from some of the best school Twitter accounts in the US.
The five broad tips that this white paper offers up are basics that any social media pro would scoff at, but they’re important to get across to those who aren’t that familiar with Twitter.
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