The B2B Power Of Twitter [STUDY]
A recent study by Compete in collaboration with Twitter examined the impact of tweet exposure on B2B tech companies.
The insights suggest Twitter is an invaluable tool in B2B lead generation and conversion.
The study, titled “Tweets in Action: Mobile/Tech,” looked at the “site visitation behavior” of 6,000+ U.S. Internet users to 400+ B2B tech sites from mid-November through December of last year.
The study included three groups of users: a test group who saw at least one tweet from a B2B tech company, and two control groups made of users who didn’t see B2B tech tweets – one comprised of Twitter users, the other “representative of the average Internet user.”
The
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