The Atlantic Wire has a new look. On the iPad, at least. The site has launched a new HTML5 web app — touch.theatlanticwire.com — that is specifically designed for the Apple tablet.
The Atlantic Wire decided to venture into iPad web apps because its audience increasingly comes via iPads and other tablets. According to internal stats, from 2011 to 2012, the number of readers visiting The Atlantic Wire via a tablet increased by 210 percent.
“As we see increased tablet adoption rates among our readers, we are actively experimenting with technologies that help us create great experiences in a media landscape with more and more choice,” said Kimberly Lau, vice president and general manager for Atlantic Digital, in a statement. “We believe the future of digital publishing will require a multiple-platform, multiple-product strategy where users can access Atlantic content whenever and however they want it.”
If you’re an iPad user, give the new app a try. When the New York Times launched their HTML5 based web app for the iPad, we loved it. It provides a slicker experience than the typical app.